Did you know the average American spends 93% of their life indoors?
In the fall of 2023, me and a small group of four students founded Kick Rocks - an initiative designed to get students outside. Through research we learned the direct link between mental health and the healing nature of the outdoors. We found that many students weren’t aware of the the simple yet powerful benefits of going outside, such as improved mental focus, reduced stress and anxiety, and enhanced overall well-being. Since mental health is such a common concern among college students, we wanted to present an easy solution to a complex problem.
We started by posting on social media to create awareness around the capabilities of green spaces…
Part of our motivation to get students outside was from our ‘If You Can Do It Inside, You Can Do It Outside’ creative marketing campaign, where we introduced traditional indoor activities outside to create a sense of community through humor.
Posted weekly ‘What’s Happening This Weekend?’ slides, where we gave a list of outdoor activities to do in the LA area.
